What is a backlink?
A backlink is a link created when one website links to another. Backlinks are also called external links, inbound links or incoming links. Backlinks are a very important SEO tool.
Backlinks to your website are a signal to search engines that other websitesspeak for your content. If many sites link to the same webpage or website, search engines infer that the content on that site is worth linking to, and therefore also worth surfacing on a SERP. So, the number of backlinks have a positive effect on a site’s ranking position or search visibility.
Why are backlinks important?
Earning backlinks is an essential component of off-site SEO. The process of obtaining these links is known as link building.
Some backlinks are more valuable than others. Followed backlinks from trusted, popular sites are considered the most effective backlinks, while backlinks from potentially spammy sites are not considered as desirable. Even just being mentioned on high-quality websites can give your brand the necessary boost.
Just as some backlinks are more valuable than others, links you create to other sites also differ in value. When linking out to an external site, the choices you make regarding the page you link (content, search engine accessibility, and so on) the anchor text you use, whether you choose to follow or no-follow the link, and any other tags associated with the linking page can have a heavy impact on your websites.
Competitive backlink research
Backlinks usually time-consuming to earn. New sites or those expanding their footprint may find it difficult to know where to start when it comes to link building. That’s where competitive backlink research comes in: By examining the backlink profile (the collection of pages and domains linking to a website) to a competitor that’s already ranking well for your target keywords, you can gain insight about the link building that may have helped them.
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