Digital Marketing trends to watch out for 2020

Digital Marketing trends are dynamic and change as quickly as days change to night. To be on the top of your industry, you need to understand how digital marketing is evolving and change accordingly at the same speed. The success of every brand lies in your customers perception about it. This make is imperative for you to be meticulous in your advertisements and the manner in which you present your brand. To make your digital marketing campaigns effective, you will need to pay a lot attention to the following factors Optimisation for mobiles.

Does your brand connect to the mobile audience? Is the content specifically optimised for consumption on mobile phones? This is essential because according to statistica.com, the number of smartphone users in India is set to rise to nearly 401.74 million by 2020,424.17 million by 2021 and 442.5 million by 2022. Therefore, as a brand owner you need to be visible on mobile screens.

Increased Video Content Consumption: 

Today, videos are the most consumed communication methods after images. If you want to keep your audience to be hooked to your content and subsequently your brand, then the quality of your video content is the foremost factor to consider. Videos are easily shareable and prove to be more effective than long and boring text materials.

Increased influencer marketing: 

Even with the advent of technology, ‘word of mouth’ still proves to be the most trustworthy communication for consumers. If that communication comes from an influencer that is trusted by thousands, it is assured to garner more attention towards your brand. Influencer marketing is the process of identifying, researching, engaging and supporting the people who create high-impact conversations with your target consumers. The influencer becomes an advocate of your brand and may prove to be the most effective part of your social media strategy. It is almost assured that an influencer will create your desired impact. But you need to be careful as to who you choose. Choosing an influencer with a negative image may do more bad than good for your brand.

Circulating your Ads as many times as possible:
You will always need to keep reminding your consumers about your brand. Once the customer has checked your website, make sure that your ad shows up on sites they frequently visit. But be cautious. Overdoing it might reduce the interest of your consumers to the extent that they start hating your brand forever.

All these jargons got you confused? Don’t worry! We are here to help you to make the most of these trends and make the most out of digital marketing!

Visit us at xceedmedia.in and contact any of your representatives.