With over a 500+ million users, Instagram has a very wide user base. This makes it a very effective marketing tool. It is one of the most commonly used social media platforms for advertising.

Instagram has taken the fact that consumers believe what they see and through the photo sharing option, it does just that. Businesses have started using Instagram to inform their worldwide consumers of any updates or offers. Brands can highlight their uniqueness through their profiles.

Quick facts about Instagram Marketing

“Brands that promote on Instagram have a 4.21% engagement rate. That’s 10x high when compared to Facebook and 84x high than Twitter.”  source Forrester.

“91% brands make use of 5 to 7 strong hashtags in their posts.” source Simply Measure.

 “60% of top brands that promote themselves on Instagram use the same filter for all their posts”? Source WebDam research.

“Contests carried on Instagram generate 3.5x more likes 64x more comments when compared to the general posts shared on any other social media platform” source PowerDigital Marketing,

Although it’s not easy to engage your audiences just through a few photos or videos, you need to create strong campaigns with hashtags that just take your brand visibility to next level.

How to make sure you make the most out of your Instagram campaign?

• Have a very convincing Bio

• Make the most of hashtags

• Repost

• Have great Visuals

• Use Stories

Intimidated by the technicalities that exist in just Instagram advertising? Need professional help? Contact us on +91-11-42130308 for any of your digital marketing related queries or visit xceedmedia.in